Marketing, advertising and public relations jobs sit in almost every kind of employer. Brands hire in-house marketers, agencies handle campaigns and media buying for clients, and governments, charities and international organizations employ communications officers. Contracts range from three-year apprenticeships and freelance social media work to permanent manager posts and fixed-term roles with UN agencies.
What sets the field apart is how local most of the work is. Copy, campaigns and press relations depend on the language and culture of a market, so most roles abroad require the local language, while English-only roles cluster in regional hubs and global companies. The industry is also being reshaped from two directions at once: large agency groups are cutting staff, and employers increasingly ask for analytics and AI skills alongside creative ones.
This guide covers the boards that list marketing, advertising and PR jobs in over a dozen countries, the skills employers ask for, pay data where it is published and online communities for the field. Board counts were checked on 7 November 2026. For current vacancies, see our page of marketing and PR open positions, which links each ad directly.
How the industry is changing
The large advertising holding companies have shed tens of thousands of jobs since 2024. After its $13 billion takeover of Interpublic Group closed in late 2025, Omnicom announced more than 4,000 job cuts and said it would retire the DDB, FCB and MullenLowe agency brands in the first half of 2026, according to Campaign’s report on the Omnicom restructure. Omnicom said the enlarged group would have 105,000 staff, down from 128,000 a year earlier.
WPP’s global headcount fell by 9,400 during 2025 to 98,655, and its chief executive’s turnaround plan targets £500 million in cost savings. Executives quoted in trade coverage say most cuts are driven by client spending and restructuring rather than AI directly, though new structures are being built around AI tools. The effect for job seekers is that agency hiring is selective, and many openings now sit with brands, public bodies and smaller independent shops instead of the big networks.
Skill demands are shifting at the same time. In June 2026, Adobe and LinkedIn reported that marketing job postings requiring AI literacy had risen 113% year on year, while only 4% of marketers had added AI skills to their LinkedIn profiles. The figures come from Adobe’s announcement of the initiative, which launched free courses for marketers. Many of the ads we checked, from Bogotá to Basel, list AI tools next to Google Ads, Meta Ads and analytics as requirements.
Where marketing jobs are advertised
There is no single global board for the field. Specialist boards tend to be national, and most hiring abroad runs through general national boards searched by keyword. The counts below are search results on 7 November 2026 and include some loosely matched ads.
Specialist and industry boards
The World Federation of Advertisers job board is free and public, with 36 vacancies at brand owners in eight countries when checked, most of them in the United States, the UK and France. These are mostly senior brand and marketing roles at multinationals. In the United States, the American Marketing Association runs a career center at jobs.ama.org.
The UK has the densest set of trade boards: Campaign Jobs for advertising, marketing and media, Marketing Week’s jobs site and PRWeek Jobs for public relations and corporate communications. We could not open them from our research tools, so check their scope yourself; they mainly list UK roles. Agency job pages, such as those of independent creative and media agencies, are worth checking directly in the cities you are targeting.
National job boards
In Switzerland, jobs.ch’s marketing search returned 1,897 offers, with most ads requiring German or French. Germany’s official portal, Make it in Germany, aims its listings at foreign applicants, and its search returned 563 results for marketing, many of them only loosely related. Germany also trains marketers through three-year apprenticeships in marketing communication, which appear on the same portal.
In Central and Northern Europe, Jobs.cz returned 1,070 marketing offers in the Czech Republic, many showing salary ranges in Czech koruna. Estonia’s CV.ee returned 24, most in Tallinn and several in English at technology firms. In Canada, Job Bank listed 101 marketing postings from the previous week, each with a stated wage; search it one page at a time, as it limits rapid requests.
Across Africa, Jobberman’s marketing category showed 403 jobs in Nigeria, and BrighterMonday listed 63 in Kenya, often with monthly pay bands. South Africa’s PNet has a large PR search, though it also matches “Pr Eng” engineering ads, so filter by title. In Colombia, elempleo lists mercadeo jobs with salary ranges in pesos, and in Japan, Daijob carries bilingual marketing roles for candidates with Japanese and English.
International organizations
UN agencies, the Red Cross movement and EU bodies hire communications officers, from national officer posts open only to local citizens to international P-grade roles. A search for communications officer on Impactpool’s communications listings returned roles with WFP, IOM, UNOPS, the OSCE, NATO and the European Labour Authority. Impactpool is an aggregator, so confirm each closing date on the organization’s own system before applying.
These roles usually ask for a degree in journalism, communications or a related field plus several years of experience, and many value photography, video or design skills. National officer posts are generally reserved for nationals of the duty-station country, which our guide to UN and NGO jobs explains in more detail.
Languages, portfolios and qualifications
Language is the main barrier for marketers moving abroad. Swiss, German, Czech and Colombian ads we checked asked for fluent or native command of the local language, often with English as a second requirement. English-only roles exist mainly in technology firms, regional headquarters and roles covering several markets, such as an Estonian insurer’s regional brand post, which asks for fluent English and treats a Baltic language as an advantage.
Employers usually judge candidates on work samples and results more than formal credentials. A portfolio of campaigns, writing samples or performance data is standard for creative, content and digital roles. Professional bodies such as the Chartered Institute of Marketing and the Chartered Institute of Public Relations in the UK, and the Public Relations Society of America, run qualifications and accreditation, and some South African PR ads ask for registration with a relevant PR body.
What marketing, advertising and PR jobs pay
Official pay data exists for only a few countries, and most use broad occupation groups. The table separates official statistics from ad figures, which are single vacancies and not averages. Figures are in local currency and are not converted.
| Country | Role or group | Pay | Type | Source |
|---|---|---|---|---|
| Australia | Advertising and marketing professionals | A$1,957 a week (median, full time) | Official | Jobs and Skills Australia |
| Canada | Advertising, marketing and PR professionals (NOC 11202) | C$35.58 an hour (median) | Official | Job Bank, updated 19 November 2025 |
| Switzerland | Junior performance marketing manager, Basel | CHF 4,500 to 5,000 a month | Ad | jobs.ch |
| Estonia | Digital marketing specialist, Tallinn | €2,700 to 3,000 a month, gross | Ad | CV.ee |
| Estonia | Head of brand communications, Baltic region | €3,000 to 3,400 a month, gross (Estonia or Latvia) | Ad | CV.ee |
| Czech Republic | Digital marketing specialist, Rožnov pod Radhoštěm | CZK 40,000 to 60,000 a month | Ad | Jobs.cz |
| South Africa | Senior PR practitioner, Johannesburg | R45,000 a month plus benefits | Ad | PNet |
| Kenya | Marketing operations manager, Nairobi | KSh 75,000 to 90,000 a month | Ad | BrighterMonday |
| Colombia | Marketing analyst, Bogotá | COP 4.5 million to 5.5 million a month | Ad | elempleo |
| United States | Public relations specialists | $74,750 a year (median, May 2025) | Official | US Bureau of Labor Statistics |
| United States | Marketing managers | $166,790 a year (median, May 2025) | Official | US Bureau of Labor Statistics |
The Australian figure covers full-time employees in the advertising and marketing professionals group from an ABS survey in May 2025. The Canadian median covers specialists, coordinators and consultants together, and the Kenyan and Nigerian ads we saw spanned a wide range, from entry-level social media posts to manager roles.
In the United States, managers earn far more than specialists. The BLS reports a May 2025 median of $133,660 for advertising and promotions managers, against $166,790 for marketing managers. Salary surveys from recruiters exist for many countries, but they rely on self-selected samples and are best treated as rough guides.
Communities for marketers and PR professionals
Reddit’s r/marketing is one of the largest open forums for the field, at about 2 million members according to GummySearch’s subreddit tracker. Its discussions cover careers, agency life and tools. Smaller subreddits focus on specific work: r/PublicRelations had about 65,000 members in late October 2026, and r/advertising, r/PPC and r/SEO serve paid media and search specialists.
LinkedIn is where most agency and in-house marketing jobs are shared, and where recruiters search for candidates by skills. Following agencies and brands in your target city, plus the trade press there, is a practical way to learn which employers are hiring. Instagram and YouTube work mainly as portfolio channels for creative and social media roles.
What to watch
The US BLS projects marketing managers to grow 7% from 2025 to 2035, while advertising and promotions managers are projected to decline 4%. Public relations specialists are projected to have about 27,600 openings a year over 2024 to 2034, mostly to replace workers who leave. Those projections cover the United States only, but they match the wider pattern of shrinking traditional advertising roles and steadier demand for marketing and communications staff.
The nearer test is the agency sector at year end. WPP was reported in September 2026 to be cutting up to 1,000 more jobs by the end of the year, so expect further consolidation in agency hiring into 2027. Candidates who combine a local language, measurable campaign results and working knowledge of AI and analytics tools will have the widest range of employers to apply to.